I turn scattered frontend work into platforms teams build on.

ALDO Group 2013–2016 · Team Lead Developer

I replaced one-off storefront work with reusable systems.

Across four brands, I replaced local spreadsheets with shared Google Sheets, then built a Middleman pipeline that turned that data into the static pages we shipped to the CMS.

Shopify 2016–2021 · Front-End Dev Manager

I shaped Shopify’s free-theme platform for more than two million merchants.

I set Dawn’s technical direction, shipped Express in five weeks, and led a team of 12 frontend developers. I was also one of six people governing the API of Liquid, Shopify’s template language, alongside the CEO.

Loess 2021–2024 · Co-founder & sole engineer

I turned two themes into a profitable two-person business.

As sole engineer, I cut the second build from roughly a year to four months while the company reached about US$25K in average monthly revenue.

Archetype Themes 2023–2025 · Head of Engineering

I collapsed a portfolio of separate themes into one shared platform.

Devkit combined reusable Liquid components, Shopify CLI tooling, and a design system built for accessibility, performance, and reuse.

Pixel Union Jan–Apr 2026 · Head of Engineering

I rebuilt in four months what took a team two and a half years.

Archetype merged into Pixel Union under Tiny and I kept leading engineering. With full product ownership I rewrote Devkit end to end — CLI plugin, VS Code extension, Liquid renderer, and 49 frontend primitives — by building my whole workflow around AI.

What’s next

I’m looking for the next useful problem.

Senior IC or technical leadership. Scope over title.

chrisberthe@gmail.com